New Product Launches by Indian D2C Brands on Wednesday, 18 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Wednesday, 18 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Teeth Whitening Strips & Purple Magic Teeth whitening Serum Combo
Perfora™ is an innovative oral care brand offering practical, safe, and effective products designed to elevate everyday routines, while committing 1% of revenue to environmental preservation.
Ikat Fusion Storage Jar - 280ml
The brand offers a diverse selection of products, including Furniture, Decor, Kitchen & Dining items, as well as Bags, Wallets, Watches, and Beauty & Fragrance essentials.
Peacock Mata Ni Pachedi By Dilip Chitara For Home Decor
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 114 more Artworks launches
Pyaari Behan Coffee Mug
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Check 1 more Mugs launches
Achaari Chatka - Pack of 4 (77g)
Farmley specializes in reimagining dry fruits and nuts into unique snacks, offering 150+ products with zero adulteration, endorsed by Rahul Dravid, focusing on health and innovative flavors.
Check 2 more launches
Rhea Kapoor Ziya Sling Bag - Pithora Artistry
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 4 more Sling Bags launches
Mayfair Patina Leather Brogues (Tan-Navy)
Modello Domani specializes in handcrafted premium footwear for men and women, offering a wide variety of stylish options at domestic prices, with a focus on comfort and international designs.
Valencia Slipons (Patent Black)
Modello Domani specializes in handcrafted premium footwear for men and women, offering a wide variety of stylish options at domestic prices, with a focus on comfort and international designs.
Check 2 more Leather/Formal Slipons launches
Dark Brown Ombre Jacquard T-Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
SPF Combo
Vilvah is a progressive skincare brand offering natural, high-performance products for all skin types, featuring milk-based formulations and a commitment to sustainability and cruelty-free practices.
Check 1 more Sunscreens launches
AM Brightening Combo
Vilvah is a progressive skincare brand offering natural, high-performance products for all skin types, featuring milk-based formulations and a commitment to sustainability and cruelty-free practices.
Tan Protection Combo
Vilvah is a progressive skincare brand offering natural, high-performance products for all skin types, featuring milk-based formulations and a commitment to sustainability and cruelty-free practices.
2% Salicylic Acid, 3-in-1 Perfume & Odour Control Body Wash
mCaffeine is India's first caffeinated personal care brand, offering coffee-based vegan products with a focus on skin and hair health, backed by 5 million happy customers and a 4.7+ rating.
Spicy Perfume Gift Set (For Him & Her)
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Check 1 more Fragrances launches
Beard & Hair Growth Oil (Pack of 3)
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Mocha Everyday joggers
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Mizoya Sculpted Kundan Leaf Hasli
Shyle Silver Jewellery showcases Jaipur’s rich artistry with handcrafted 92.5 stamped silver earrings, rings, necklaces, bangles and accessories, blending traditional craftsmanship and contemporary design for elegant, meaningful pieces.
Gold Plated Bracelet with Heritage Artificial Stone Design
Taj Bridal Store, based in Pilani, Rajasthan, specializes in a diverse collection of bangles, including Bridal Bangles, Punjabi Chura, and personalized Couple Name Bangles, serving customers for 30 years.
Maharani Citrine Tennis Necklace & Citrine Oval Diamond Line Necklace & Citrine Cushion Cut with Zircon Detailing and Large Citrine Stone Necklace Set ( 3 Necklace & 3 Earrings )
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 2 more Necklace Sets launches
Her Strength, Her Story Typography Quirky Saree With Bold Messages
Fabcurate is a trusted online fabric store offering over 10,000 designs, specializing in high-quality sarees, men’s fabrics, and eco-friendly printing, ensuring a hassle-free shopping experience.
Soft Gentle Ultimutt Paw Cleaner For Dog & Cat - Large (Assorted)
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Farmina N&D Quinoa Skin & Coat Quail, Coconut & Turmeric Dry Food For Adult Cat - 1.5 kg
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 4 more Pet Food launches
Outward Hound Durablez Hedgehog Plus Toy For Dog - Turquoise - XS
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 4 more Toys launches
HUFT Marble Finish Steel Dog & Cat Bowl
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 2 more Bowls launches
HUFT Cable Knit Dog Sweater - Lazuli Blue
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
HUFT Pawplay Scratcher With Toy For Cat - Brown
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Charvi Embroidered Neck Floral Suit Set
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Cream Typography Applique T-shirt
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Emerald Diamond Drop Earrings in 925 Silver Gold Polish
Sneha Rateria Fine Jewellery specializes in customized gold-plated silver jewelry featuring CZ stones, with a diverse range of bridal designs including Antique, Meenakari, and Polki styles.
Gully Number 001 The Revisit - Chhatai Yellow
Gully Labs, a New Delhi sneaker design house, crafts hand-lasted sneakers inspired by Indian culture. They release new collections every 60 days, featuring men's, women's, and collectible sneakers.
Pop-Reveal Housie | Classic Housie Game with a Fun Twist (ages 4+)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
Crew-Length Socks - Pitch Black (Pack of 3)
XYXX offers premium men's apparel made from 100% natural fabric, featuring sustainable designs, a wide range of inner and outerwear, and convenient doorstep delivery.
Check 3 more Socks launches
Shop In Culotte | Crop Length Culotte With Smart Side Slits
Enamor® is India's premium online lingerie shop, offering trendy bras, panties, nightwear, and athleisure, elevating lingerie to an exquisite essential since 2001.
Pro Concentrate Whey Protein with Ultrasorb Tech | Rich Chocolate | Sachet | 35 g
BeastLife is India’s trusted brand for premium sports nutrition, offering authentic supplements and a mission to empower individuals to achieve their best, inspired by founder Gaurav Taneja.
Tree Of Life Mata Ni Pachedi By Dilip Chitara For Home Decor
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 23 more Wall Art launches
Midi Meander Textured Hoops
Starkle offers trendy, hallmarked gold jewellery, including rings, necklaces, and bracelets, crafted from solid gold and natural diamonds, ensuring authenticity and resale value for the modern consumer.
Check 3 more launches
Vanika – Nature Inspired Display Unit
Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.
Trooper Originals: Tie Dye T-Shirt
Bombay Trooper, established in 2013, creates travel-inspired apparel from recycled plastics, pioneering Print On Demand, blending innovative design with sustainability for explorers and trendsetters.
Handmade Knitted Cap- Beige
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Check 3 more Caps launches
Unisex Kids Handmade Cap With Socks & Mittens- Multicolour
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Personalized Zero Two Anime Name T-Shirt
Love Craft Gift is an online gift shop in India specializing in customized gifts like Shadow Boxes and Wooden Frames, offering free shipping and exciting offers for over 10,000 happy customers.
Check 8 more T-shirts launches
Organic Cotton My First Holi Baby Onesie Dress for Girl & Boy | New Born Onesie | New Born Baby Dress | 0-3 Months
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Hibiscus Detox Desi Kahwa - 30 Tea Bags
Blue Tea India offers a variety of organic herbal teas sourced directly from farms, promoting wellness through chemical-free ingredients and empowering women farmers while ensuring fair trade and rural employment.
Chilli cheese korean instant noodles- pack of 4
WickedGüd offers guilt-free, healthy pasta made from 100% maida-free ingredients, high in fiber and protein, transforming indulgent meals into nutritious options for a healthier lifestyle.
Check 1 more Noodles launches
Namakwali Peri Peri Seasoning, 90g
Namakwali brings authentic, organic Himalayan produce from Uttarakhand’s women artisans, offering ancestral flavoured salts, Badri cow ghee, chutneys, pickles, honey, pulses, spices, snacks, combos and gifting options globally.
Check 1 more Flavoured Salt launches
You're viewing product launches from Wednesday, 18 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.