New Product Launches by Indian D2C Brands on Friday, 20 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Friday, 20 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Search & Solve Fun Bundle (ages 3-8)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
Check 2 more Activity Books launches
PickSip 40 Insulated Tumbler Bottle With Top Handle Blush Rose Pink 1200ml
Nestasia offers unique, design-driven home decor and lifestyle products, emphasizing sustainability and quality. Founded by Aditi Murarka and Anurag Agrawal, it aims to transform spaces into personal sanctuaries.
Check 1 more Water Bottles launches
Asrar Oud Non Alcoholic Perfume Spray 50ml
Adilqadri is a premium fragrance brand offering high-quality, long-lasting scents for men and women, including attars and bakhoor, dedicated to enhancing confidence and personal experiences.
Check 3 more Perfumes launches
Stairway to Heaven 0.1 Ct Men's Diamond Ring
True Diamond is India’s finest designer rings atelier, specializing in Portuguese Cut, lab grown and natural diamond rings, titanium and unique cuts like Kash, Black Gold and Champagne Gold, with bold, innovative designs.
Check 1 more Rings launches
Mini Bow Spark 925 Sterling Silver Earrings
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 25 more Earrings launches
Angel Wing Heart 925 Sterling Silver Necklace
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 14 more Necklaces launches
Luna Knot 925 Sterling Silver Ring
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 43 more Rings launches
Navy Blue Regular Fit Full Sleeves Plain Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 2 more Shirts launches
Wine Rib Knit T-Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 5 more T-shirts launches
Black Rib Knit Pant
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Brown Structured Co-ord Set
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Godfather Perfume EDP (Pack of 2)
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Hair Wax XXTRA STRONGHOLD Crystal Wax (Pack of 3)
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Skinny Fit Denim Jeans | Black
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Regular Fit Checkered Shirt| Blue
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 8 more Shirts launches
Slim Fit Raglan Collar Polo T-Shirt | Black
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 13 more T-shirts launches
Mean in Black Full Sleeves Top
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 4 more launches
Off-the-Shoulder Sweet Bow Neckline Short Sleeve Top in Navy Blue
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 5 more Tops launches
Halter Neck Slim Fit Flounce Hem Top and Floral Print Sleeveless Maxi Skirt
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Square Neck Ruched Shimmer Mermaid Maxi Dress in Pink
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Maxima Initial Pendant
Amama, founded in 2018, offers handcrafted jewellery and fashion accessories, blending traditional techniques with contemporary styles, featuring 6000+ unique pieces and free shipping on prepaid orders.
Sweet
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Check 4 more Dresses launches
Smile
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Check 2 more Co-ords launches
Zeenat Aman
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Tatvamasi Unisex Pendant Necklace
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Lemon Pickle
The brand uniquely offers over 100 palm oil and preservative-free snacks across India, with same day delivery in Chennai, and quick delivery options in other metropolitan areas.
X Lows POLARIS
Comet is a homegrown lifestyle sneaker brand offering unisex sneakers with remarkable craftsmanship. They emphasize fearless living with a bold portfolio of 14+ colorways and exclusive drops.
Nutmeg Oasis Bassinet Complete Set - Bassinet , Bench , Table
Baby Jalebi specializes in premium quality diaper bags, bedding collections, kids backpacks, and personalized items, offering exclusive, top trending designs and waterproof canvas prints available for online shopping.
Check 1 more Soft Toys launches
The Oasis Mini Chair
Baby Jalebi specializes in premium quality diaper bags, bedding collections, kids backpacks, and personalized items, offering exclusive, top trending designs and waterproof canvas prints available for online shopping.
Complete Hair Growth Treatment for Men (Spray)
ThriveCo, from Anveya Living, is India's first evidence-based brand providing clinically proven, clean hair and skincare products using proprietary ingredients and advanced technology for diverse beauty needs.
Check 1 more launches
Serum Foundation Dewy Finish SPF30+ Tube with Rosehip and Rice Starch
Just Herbs is an official Indian e-store offering pure, bespoke herbal, organic, and ayurvedic cosmetic products for skincare, hair, and bath & body at the best prices.
Plant-powered Glass Lip Ink with Cica and Sweet Almond Oil
Just Herbs is an official Indian e-store offering pure, bespoke herbal, organic, and ayurvedic cosmetic products for skincare, hair, and bath & body at the best prices.
Check 49 more BYOB 799 launches
White Medallion Embroidered Shirt
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Check 26 more Shirts launches
White Button-Tab Pleat Trouser
Banana Club is a premium clothing brand in Bharat, offering trendy men's fashion at affordable prices, with in-house quality control and dedicated customer support for a superior shopping experience.
Check 11 more Trousers launches
Amara Cora Shirt
WhySoBlue is a mother-daughter led brand offering customizable, ethically handcrafted clothing in India, focusing on zero waste production and using soft, breathable fabrics for the conscious modern woman.
Intimate couple with hookah in Kalighat by Sonali Chitrakar
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 1 more Artworks launches
Red Joy Bowl
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Teal Heart Plate
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Set of 3 - The Chai Lovers Edit
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Check 1 more Mugs launches
Mojus - Four Seater Teak Sofa
Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.
Check 1 more Sofas launches
Dark Green Socks
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Check 4 more Cap Socks & Mittens launches
Handmade Pom Pom Cap- Red & White
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Check 2 more Caps launches
Handmade Cap With Booties- Green & Red
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Teddy Embellished Fit & Flare Dress- Maroon & Beige
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Saint Mabel Embellished Black Leather Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 13 more Heels launches
Saint Solira Multi Stone Metallic Gold Leather Footbed Sandals
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Bhairav Perfume Roll-On
House of EM5 is a trusted Indian perfume brand offering long-lasting luxury body perfumes, pocket perfumes, and gift sets for men and women, with special discounts and free shipping options.
Check 2 more Perfumes launches
Avyukta Silk (A) Ready To Wear Pocket Saree
AseemShakti, India’s first ready-to-wear pocket saree brand and Shark Tank favourite, offers 15-second drape pre-stitched sarees handcrafted by women artisans in mul cotton, Paithani, Katan silk, organza, Kota Doria and office/festive collections.
You're viewing product launches from Friday, 20 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.