New Product Launches by Indian D2C Brands on Saturday, 21 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Saturday, 21 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Heart Silver Nazariya
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 19 more Bracelets launches
Ajanta Allure Signature Laptop Sleeve - 16inch (Brown)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 10 more Laptop Sleeves launches
Fine Diamond Premium Attar
Just Herbs is an official Indian e-store offering pure, bespoke herbal, organic, and ayurvedic cosmetic products for skincare, hair, and bath & body at the best prices.
Check 47 more Toners launches
Sticker Fun - Hair & Make up
Imagimake specializes in innovative educational toys, art kits, and learning aids for children, promoting holistic cognitive and creative development, and is available in over 20 countries.
Gentle foaming hand wash
Born Good offers lab-tested, USDA certified, eco-friendly cleaning products made from biodegradable ingredients, ensuring effective laundry care while being safe for the environment, families, and pets.
Transferproof Lip Crayon (02 Flaming Red)
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
Transferproof Lip Crayon (01 Tan Brown)
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
Royal Green Mogra Print U-Shaped Sling Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Abstract Amaze Statement Office Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Solstice 1 Ct Emerald Band
True Diamond is India’s finest designer rings atelier, specializing in Portuguese Cut, lab grown and natural diamond rings, titanium and unique cuts like Kash, Black Gold and Champagne Gold, with bold, innovative designs.
Grey Sky Abstract Print T-Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 8 more Shirts launches
Blue Printed Polo T-Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Phyto Ceramides + Collagen Builder | Moisture Retention, Barrier Repair & Hydration
OZiva is India's leading clean, plant-based nutrition brand, certified by US CLP, offering scientifically-backed health solutions across various categories including protein, multivitamins, and beauty products.
Recode Hydrogel Under Eye Patches 30 Pairs/ 60 Pcs
Recode Studios, a team of seasoned cosmetic experts, offers affordable luxury beauty products, blending innovation with tradition, and empowering confidence through tailored solutions for every skin type.
Nighty
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Check 1 more Dresses launches
Personalised Face Yoga & Skin Consultation Program - The Face Yogi
House of Beauty India, founded by Vibhuti Arora, specializes in holistic skincare, face yoga techniques, and natural beauty products, offering over 120 skincare items and personalized wellness experiences.
Rose Bracelet
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 7 more Bracelets launches
Silver Box Earrings
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 7 more Earrings launches
Garnet & Pearl Necklace
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 12 more Necklaces launches
Ram Lakshman Sita Frame | 92.5 Silver
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 12 more Decorative Objects launches
Lilac Daisies Shopper
Maisha is a D2C lifestyle accessory brand from Ahmedabad, specializing in handcrafted bags made from premium cotton and sustainable vegan fabrics, designed for young women and girls.
Check 1 more Tote Bags launches
Lemon Pop Shopper Pouch
Maisha is a D2C lifestyle accessory brand from Ahmedabad, specializing in handcrafted bags made from premium cotton and sustainable vegan fabrics, designed for young women and girls.
Check 3 more Pouches launches
Heatwave Black Co-Ord Set
Jimmy Luxury offers stylish cargo, shirts, and jeans for men at unbeatable prices in India, featuring free shipping, easy returns, and a commitment to quality and customer satisfaction.
The 60 Smartest Spelling Tricks | Strategies for Writing Practice & Test Prep (ages 6-12)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
My Love - Double Layer Muslin Romper
Zoey specializes in premium baby comfort products like sleeping bags and carrier nests, utilizing breathable organic muslin for exceptional quality. Their hand-made designs ensure safety and modern elegance for parents.
Very Cherry Muslin Angrakha Set
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Ceremonial Dagger with Tiger-Head Hilt in Koftgiri by Shyamlata Gahlot
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 2 more Decorative Objects launches
Unicorn Bamboo Towel
Rosada is a D2C brand specializing in personalized gift items for babies and kids, creating high-quality products that embody joy, memories, and a unique connection for families.
Check 2 more launches
Goddess Chakra Jhumka
Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.
Check 2 more Earrings launches
Trooper Racing: Silverstone Circuit Oversized T-Shirt
Bombay Trooper, established in 2013, creates travel-inspired apparel from recycled plastics, pioneering Print On Demand, blending innovative design with sustainability for explorers and trendsetters.
Check 10 more T-shirts launches
Trooper Racing: Artsy Car Baseball Cap
Bombay Trooper, established in 2013, creates travel-inspired apparel from recycled plastics, pioneering Print On Demand, blending innovative design with sustainability for explorers and trendsetters.
Check 4 more Caps launches
Avyrisa Crest Lab Diamond Necklace
Fiona Diamonds is India's first brand offering natural diamonds, lab-grown diamonds, and moissanites, providing exquisite, customizable jewelry with a commitment to transparency, quality, and environmental sustainability.
Check 99 more launches
Handmade Santa Cap With Booties- Red & White
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Sunny Smiles Set - Yellow & Off White
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Check 1 more Frock Set launches
Whale Under The Sea -Off White & Blue
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Check 2 more Sweaters launches
Saint Xenia Zebra Studded Black Leather Pointed Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 12 more Heels launches
Saint Danika White Zebra Studded Leather Flats
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 3 more Flats launches
Saint Clio Hand Embroidered Black Leather Footbed Sandals
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 4 more Sandals launches
New Born Baby Cap Mitten Bootie Set | Pack of 3 | Mixed Design
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Offroad Adventure Oversized T-Shirt
Wanderlooms, founded by seasoned riders, offers travel-inspired apparel and accessories, providing free shipping on orders over ₹499 and discounts based on purchase amounts, catering to adventure enthusiasts.
Fastindian Sticker sheet
Wanderlooms, founded by seasoned riders, offers travel-inspired apparel and accessories, providing free shipping on orders over ₹499 and discounts based on purchase amounts, catering to adventure enthusiasts.
Car Lover Silver Kada
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 3 more Buttons launches
Evil-Eye Bow Silver Pendant With Chain
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 1 more Pendants launches
Shining Star Silver Earrings
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 2 more Earrings launches
Honey Bee Silver Ring
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 1 more Rings launches
You're viewing product launches from Saturday, 21 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.