New Product Launches by Indian D2C Brands on Thursday, 19 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Thursday, 19 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
GO DESi X Anveshan - Festive Duo | Besan Laddu and Thandai Combo | With Bilona-Churned A2 Ghee | Holi Sweets | Holi Gifting
GO DESi is a packaged food brand offering authentic Indian flavors, employing over 250 women, with products like DESi POPz and free shipping on orders over Rs.500.
Milky leave in serum
Fix My Curls, founded by Anshita Mehrotra, offers clean, easy-to-use haircare products tailored for Indian wavy, curly, and coily hair, fostering a supportive community for curl enthusiasts.
Apex BUTTERCREAM
Comet is a homegrown lifestyle sneaker brand offering unisex sneakers with remarkable craftsmanship. They emphasize fearless living with a bold portfolio of 14+ colorways and exclusive drops.
Pik A Boo Genius 75 Pc Magnetic Tiles Rolling Ball Set
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Quad | Eau De Parfum
House of EM5 is a trusted Indian perfume brand offering long-lasting luxury body perfumes, pocket perfumes, and gift sets for men and women, with special discounts and free shipping options.
Sea Buckthorn DiaWell Juice
The Wellness Shop specializes in natural, vegan, and cruelty-free skin and hair care products, utilizing powerful botanicals and ancient beauty secrets for effective, clean beauty solutions.
La La Love Lipstick Set - Pack Of 3 (GWP)
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
Tidal Wave Everyday Tote Bag
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Qutub Stripes Men's Taaran Backpack
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 3 more Backpacks launches
The Aurelia Crown 9KT Lab Grown Diamond Promise Ring
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 20 more Rings launches
Multicolour Jacquard Knit Polo T-Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 1 more T-shirts launches
Brown Double Pocket Lightweight Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 1 more Shirts launches
Holi Essentials Combo
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Beige Cotton Woven Banarasi Saree
Sudathi, a Surat-born ethnic wear brand, offers affordable elegance in sarees, ready-to-wear sarees, blouses and shapewear, celebrating every woman with quality, trendy designs and wide collections for all occasions.
Check 195 more Sarees launches
Nitha Cupro Silk Yellow Kurta Set
Mulmul offers luxurious Indian wear, featuring elegant kurta sets and vibrant lehengas crafted from premium fabrics with intricate embroidery, celebrating the heritage of the delicate mulmul fabric.
Soft Prowl Black Baby Tee
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 1 more launches
Lavie Paris Duo Eliza Large Satchel Laptop Handbag
Lavie World specializes in exquisite branded bags for women, offering a diverse range from chic totes to luxury handbags, blending fashion and functionality with a unique 5-stage design process.
Check 13 more launches
Round Toe Mary Jane Ballet Flats in White
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
High-Waisted Wide-Leg Tailored Trousers in Black
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 3 more Trousers launches
Polka Dot Square-neckline Lace Patched Mini Dress
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 14 more Dresses launches
Knit Ruched Lace Trim Fitted Long Sleeve Top in Navy Blue
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 15 more Tops launches
Mesh Mid Rise Floral Maxi Skirt
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Boat Neck Polka Dot Top & Ruffle Hem Mid Rise Skirt Set
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 2 more Co-ords launches
Syndet + Correxion + Barrier Repair
SkinKraft offers customized skincare and hair care regimens with dermatologists-approved products, formulated using 100% safe ingredients. The brand emphasizes no SLS, parabens, or animal testing.
Check 1 more Bundle launches
Gold Plated Bracelets Rajwadi Style Elephant Motif Kada
Taj Bridal Store, based in Pilani, Rajasthan, specializes in a diverse collection of bangles, including Bridal Bangles, Punjabi Chura, and personalized Couple Name Bangles, serving customers for 30 years.
Maharani Citrine Tennis Necklace & Citrine Oval Diamond Line Necklace & Citrine Elliptic Dimonte Necklace Set ( 3 Necklace & 3 Earrings )
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Ahambrahmasmi Unisex Pendant Necklace
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 8 more Necklaces launches
Multicharm Oxidized Anklet (Painjan)
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 4 more Anklets launches
Ruby Ganthan Bracelet
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 1 more Bracelets launches
Baby Doe Golden Dream Ballerina
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Check 5 more Shoes launches
Earthbaby Baby Shampoo with 96.19% Natural Origin (275ml)
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Check 1 more Baby Skin Care launches
Earthbaby Natural Kids Hair Conditioner
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Earthbaby Lipstick Au Naturale, Certified 100% Natural Origin, Pretty Without The Poison
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Pik A Boo 2 Water Magic Book Set Writing And Coloring
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Pik A Boo Habit And Schedule Tracker For Kids Adults
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Pik A Boo Totello Albela Silicone Baby Teether
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Pik A Boo Metal Straw Set With 4 Bent And 4 Straight
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Little Surprise Box Pinkberry Ted Newborn Gift Box for Baby Girl
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Infant Romper (Jabla Style) - The Woodland Edit
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Check 1 more Rompers launches
Red Stripe Cotton Oversized Shirt
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 1 more Shirts launches
Off-White Stripe Wrap Top
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Hypercore
Bacca Bucci, a leading footwear and accessories brand, offers handcrafted shoes, vibrant boots, sneakers, and athleisure inspired by global trends, ensuring quality, style, and unique individuality.
Check 3 more Shoes launches
KONG Puzzlements Pockets With Catnip Interactive Toy For Cat - Multicolor
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 4 more Toys launches
HUFT Meowlicious Classic Steel Bowl For Cat
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 2 more Bowls launches
HUFT Xplorers Rope Leash With Carabiner For Dog - Grey - 5 ft
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 1 more Pet Leashes launches
HUFT Jumbo Parade Reversible Mesh Dog Harness - Multicolor
Heads Up For Tails is India's first trusted pet care brand, offering innovative pet products and services, fostering relationships between pets and their families, and promoting kindness through their foundation.
Check 1 more Pet Harnesses launches
Complete Hair Growth Treatment for Men
ThriveCo, from Anveya Living, is India's first evidence-based brand providing clinically proven, clean hair and skincare products using proprietary ingredients and advanced technology for diverse beauty needs.
Check 3 more launches
• Elegant Rose Pink Floral Kurta Pant Only
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 4 more Anarkali Kurta Pant Set launches
Noor-e-Gul Palace Pink Printed Suit Set With Mul Cotton Dupatta
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
“Mehru Scarlet Elegance” Floral Printed Kurta Pant Only
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Blush Pink Floral Chanderi Kurta Pant Only
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Eau De Parfum | Aqua Noir 50ml
The Man Company offers premium men's grooming products enriched with natural essential oils, free from harmful chemicals, assisting men in their journey to become modern gentlemen.
Diamond Look Short Necklace + Earrings with Detachable Green Pendant
Sneha Rateria Fine Jewellery specializes in customized gold-plated silver jewelry featuring CZ stones, with a diverse range of bridal designs including Antique, Meenakari, and Polki styles.
Radiant Ramar sita Nagas Oddiyanam
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Mirayana Boho Long Necklace
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 19 more Necklaces launches
Grandeur Kundan Jhumkhas
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 41 more Earrings launches
Kendra Avikam Pendant Set
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 3 more Pendants launches
Glowing Pakshi Pair Bangles
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 8 more Bangles launches
Vithaska Kundan Chain
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Ahishtiya Stone Jada
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 2 more Hair Accessories launches
Stylish Men's Brooch Pin
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 12 more Brooches launches
Traditional Kundan Maangtikka
The Amethyst Store, founded by siblings from a renowned jewellery family, specializes in 92.5 gold plated oxidised silver jewellery, offering unique designs and worldwide free shipping.
Check 2 more Maangtikka launches
Vishnu Semi Embossed Concept Tanjore Painting
The Purple Turtles offers unique and eclectic home decor, emphasizing sustainable design and curated collections, with a focus on beautiful, handcrafted items sourced responsibly.
Check 4 more Paintings launches
Evil Eye Heart Bracelet
Starkle offers trendy, hallmarked gold jewellery, including rings, necklaces, and bracelets, crafted from solid gold and natural diamonds, ensuring authenticity and resale value for the modern consumer.
Handmade Teddy Cap - Blue & Black
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Check 13 more Caps launches
T-Shirt & Shorts Co-ord Set for Kids | Elegant & Comfortable Summer Wear | Organic Cotton Clothing Set | Bunny | Pack of 1
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Silkspell Navy Blue Ready To Wear Pocket Saree
AseemShakti, India’s first ready-to-wear pocket saree brand and Shark Tank favourite, offers 15-second drape pre-stitched sarees handcrafted by women artisans in mul cotton, Paithani, Katan silk, organza, Kota Doria and office/festive collections.
Foldable Rubber Yoga Mat 2MM
WiseLife is a homegrown Indian yoga brand offering beautifully handcrafted, eco-friendly mats, props, apparel and home-fitness accessories, democratising yoga with expert-tested, sustainable products that make mindful, holistic living more appealing.
Nootie Happy Chews – Dehydrated Chicken Jerky Dog Treats – 80g
Nootie is a science-backed Indian pet wellness brand offering human-grade food, nutrition, treats, grooming essentials, beds, toys, accessories and apparel, prioritizing clean ingredients, transparency, and vet-formulated, pet-tested recipes.
Check 1 more launches
You're viewing product launches from Thursday, 19 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.