New Product Launches by Indian D2C Brands on Sunday, 22 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Sunday, 22 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Lavie Luxe Black Small Women's Carol Flap Sling Bag
Lavie World specializes in exquisite branded bags for women, offering a diverse range from chic totes to luxury handbags, blending fashion and functionality with a unique 5-stage design process.
Rajasthani Traditional Chura Set With Kundan Lahariya Design
Taj Bridal Store, based in Pilani, Rajasthan, specializes in a diverse collection of bangles, including Bridal Bangles, Punjabi Chura, and personalized Couple Name Bangles, serving customers for 30 years.
Pink Lotus Satin Organza Saree with Diamond Beads on Pallu
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Siya - Victorian AD Beads Choker
Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.
Check 10 more Necklaces launches
Enamel Lotus Anklet
Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.
Check 4 more Hair Clips launches
Trooper Racing: Paddock Break Oversized T-Shirt
Bombay Trooper, established in 2013, creates travel-inspired apparel from recycled plastics, pioneering Print On Demand, blending innovative design with sustainability for explorers and trendsetters.
Check 4 more T-shirts launches
Avyukta Silk (C) Ready To Wear Pocket Saree
AseemShakti, India’s first ready-to-wear pocket saree brand and Shark Tank favourite, offers 15-second drape pre-stitched sarees handcrafted by women artisans in mul cotton, Paithani, Katan silk, organza, Kota Doria and office/festive collections.
Check 1 more Sarees launches
You're viewing product launches from Sunday, 22 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.