New Product Launches by Indian D2C Brands on Monday, 23 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Monday, 23 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Set of 3 - Couple Coffee Mugs combo
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Check 3 more Mugs launches
Hannah Office Bag - Nawabi Couture
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Water Spotter: Unicorns & Princesses | Reusable Search & Find Book (ages 4-8)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
Check 1 more Activity Books launches
Super Bar Coffee 40G
Alpino Health Foods, founded by six underestimated backbenchers, specializes in peanut butter, oats, and muesli, aiming to make India protein-sufficient while expanding globally and gaining recognition.
Mettle Cream To Powder Foundation (55 Americano)
SUGAR Cosmetics empowers women with curated, global beauty products, celebrating all interpretations of beauty. They offer premium makeup for face, eyes, and lips, ensuring fun and style for every individual.
All sequins party dress
BabyMonk, one of India's largest kids brands, specializes in a wide selection of kids fashion and accessories, aiming to transform the shopping experience with exceptional products and service.
Natural Linen Trousers
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 1 more Jeans launches
Dark Grey Double Pocket Lightweight Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 1 more Shirts launches
Purr Evil Baby Tee
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 3 more launches
MARS Sharpener
MARS Cosmetics offers affordable, high-quality beauty products in India, celebrating diversity and inclusivity. They empower individuals to express their unique beauty with a wide range of cosmetics.
Korean Style Baggy Trouser in Pastel Green
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Plunge Neck Backless Halter Top And Slit Side Skirt Set In In Pink
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Two Tone Crop Cami Top
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Zivara Luxe Multicolour Statement Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 6 more Necklace Sets launches
Semi Precious Moissanite Kahima Couture Luxe Citrine Multi Colour Doublet & Studded Multi Shaped Rectangular Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Triangle Arc Hoops | 92.5 Sterling Silver
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Soulslings Mitra Baby Carrier
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Little Surprise Box Blue Puppy Stripes Cap Series, Stainless Steel Kids Water Bottle, 520ml
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Check 2 more Water Bottles launches
Navy Blue Floral Print Denim Shirt
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Brightening PRO Cleanser For Women, Pack of 2 - 100 ml each
ThriveCo, from Anveya Living, is India's first evidence-based brand providing clinically proven, clean hair and skincare products using proprietary ingredients and advanced technology for diverse beauty needs.
Brightening PRO Cleanser For Men, Pack of 2 -100 ml each
ThriveCo, from Anveya Living, is India's first evidence-based brand providing clinically proven, clean hair and skincare products using proprietary ingredients and advanced technology for diverse beauty needs.
ThriveCo Moisturizing Face Cream, Pack of 2 - 50 ml each
ThriveCo, from Anveya Living, is India's first evidence-based brand providing clinically proven, clean hair and skincare products using proprietary ingredients and advanced technology for diverse beauty needs.
Check 2 more launches
Noorvika Blue Blossom Embroidered Kurta Pant Set
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Saanjh Gulabi Garden Premium Unstitched Suit Set With Kotadoria Dupatta
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 2 more Cotton Unstitched Suit launches
Fixderma Dewrav Moisturizing Cream For Dry To Very Dry Skin
Fixderma, established in 2006, is a renowned Indian cosmeceutical brand offering innovative skincare and hair care products, tailored for various concerns like acne and sun protection, exporting to over 30 countries.
Fixderma Foot Cream for Cracked Heels
Fixderma, established in 2006, is a renowned Indian cosmeceutical brand offering innovative skincare and hair care products, tailored for various concerns like acne and sun protection, exporting to over 30 countries.
Boxed With Toddler Tales - Muslin Button Frock - Pack of 2
A Toddler Thing, founded by Swathi Sri Ravi K and Ashwanth Suresh Babu, specializes in eco-friendly, machine washable baby clothing, revolutionizing conscious parenting since 2017 with sustainable, safe essentials.
Peak Design Everyday Fabric Case iPhone 17 Pro
Cover It Up specializes in personalizing pop culture-inspired merchandise, including phone covers and AirPods cases, led by founder Ronak Sarda, transforming a Facebook page into a thriving ecommerce platform.
Check 5 more launches
Rabbit's Garden School Bag (Personalise)
Zoey specializes in premium baby comfort products like sleeping bags and carrier nests, utilizing breathable organic muslin for exceptional quality. Their hand-made designs ensure safety and modern elegance for parents.
Gym Essentials Combo | Performance Protein Chocolate Flavour + Neon Shaker
BeastLife is India’s trusted brand for premium sports nutrition, offering authentic supplements and a mission to empower individuals to achieve their best, inspired by founder Gaurav Taneja.
Check 2 more launches
Dagger and Shield in Koftgiri by Shyamalata Gahloth
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 4 more Decorative Objects launches
Sapphire Blue Silver Kundan Set
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 1 more Necklace Sets launches
Ruby Silver Flower Necklace
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Goddess Jadai Billai - Design 70
Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.
Check 1 more Hair Clips launches
Seetha - Round Patterned Haram
Kattam specializes in traditional South Indian Temple Jewellery, vibrant Kundan, and rustic Oxidised Jewellery, offering handcrafted products by rural women artisans, enhancing womanhood through exquisite designs.
Check 1 more Necklaces launches
Saint Ellery Buckle Beige Leather Block Heel Sandals
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 4 more Heels launches
Saint Quinel Gold Metal Accents Black Leather Flats
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 4 more Sandals launches
New Born Baby Cap Mitten Bootie Set | 0-3 Months | Yellow & Blue | Pack of 2
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Moms Home Organic Cotton Bamboo Bath Towel | 75x150 CM | Pack Of 1
Moms Home offers 100% organic baby clothing made from premium organic cotton and bamboo, supporting local artisans through hand block printing while ensuring sustainability, safety, and comfort for babies.
Designer Hand Block Print Maheshwari Silk Suit Set (MSL566)
Shalvi, a private fashion label by Shivam Fabrics, offers unique hand block print suits and luxurious fabrics, blending contemporary and traditional styles for modern women seeking quality and fit.
Check 5 more Unstitched Suits launches
Seasoning Combo (3 variants) - Peri Peri, Korean & Hing Jeera, 280g
Namakwali brings authentic, organic Himalayan produce from Uttarakhand’s women artisans, offering ancestral flavoured salts, Badri cow ghee, chutneys, pickles, honey, pulses, spices, snacks, combos and gifting options globally.
Bumpy Ride Silver Brooch Pin
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 6 more Buttons launches
Unicorn Silver Pendant With Chain
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 1 more launches
The Glamorous Silver Kada
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 8 more Bracelets launches
Nilah’s cozy bed
The Good Doll crafts upcycled-fabric Nilah dolls in Nilgiris, empowering rural and tribal women artisans while celebrating Indian childhood, representation, and earth-friendly, story-rich play for children across India.
Nilah inside her cozy bed
The Good Doll crafts upcycled-fabric Nilah dolls in Nilgiris, empowering rural and tribal women artisans while celebrating Indian childhood, representation, and earth-friendly, story-rich play for children across India.
Loopie Hop Stroller Bag
Loopie is India’s first premium, design-led baby gear brand offering strollers, car seats, diaper bags and accessories, empowering modern parents with safe, thoughtful products that make everyday parenting feel effortless.
You're viewing product launches from Monday, 23 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
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