New Product Launches by Indian D2C Brands on Wednesday, 25 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Wednesday, 25 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Brain Blocks | 3D Early STEM Building Blocks for Kids (ages 4-7)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
Hyderabad Ikat Avasa Trolley Bag (Cabin)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Silverline Heartbeat Gift Box
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 5 more Gift Boxes launches
Rangbaaz Holi Combo
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Casual Loungewear Slit Dress In Brown
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Square Neck Slim-Fit Straight Hem Solid Sleeveless Tank Top in Brown
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
FBP Bundle Product #1
SkinKraft offers customized skincare and hair care regimens with dermatologists-approved products, formulated using 100% safe ingredients. The brand emphasizes no SLS, parabens, or animal testing.
Era Ruby Polki Kundan with Diamond Detailing Around Openable Kada Bangles (Set of 2)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 6 more Bangles launches
Boring Bride
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Divajoukani
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Unmarried Princess
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Ivory Shadow Maternity and Nursing Kurta Set With Dupatta
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Check 10 more Kurta Sets launches
R for Rabbit Safari Silicone Bibs
The Mom Store, founded by a mother, offers a curated selection of maternity wear, infant clothing, and baby products, focusing on quality, practicality, and trendy designs for modern mothers.
Island Play Mat & Cloud Set –Mint
Baby Jalebi specializes in premium quality diaper bags, bedding collections, kids backpacks, and personalized items, offering exclusive, top trending designs and waterproof canvas prints available for online shopping.
Check 3 more launches
Black Textured Off-Shoulder Top
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 1 more Tops launches
Bamboo Brown Knit Flared Pants
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 1 more Pants launches
Bacca Bucci Shoecase – Travel Shoe Carrier for Sneakerheads on the Move
Bacca Bucci, a leading footwear and accessories brand, offers handcrafted shoes, vibrant boots, sneakers, and athleisure inspired by global trends, ensuring quality, style, and unique individuality.
Check 2 more Shoe Bags launches
Kairfoll Anti Hair Loss Conditioner 15g
Fixderma, established in 2006, is a renowned Indian cosmeceutical brand offering innovative skincare and hair care products, tailored for various concerns like acne and sun protection, exporting to over 30 countries.
Lungs Care Juice
The Wellness Shop specializes in natural, vegan, and cruelty-free skin and hair care products, utilizing powerful botanicals and ancient beauty secrets for effective, clean beauty solutions.
Check 1 more launches
Gully Number 001 - Syaahi Blue for Women
Gully Labs, a New Delhi sneaker design house, crafts hand-lasted sneakers inspired by Indian culture. They release new collections every 60 days, featuring men's, women's, and collectible sneakers.
Check 1 more Sneakers launches
Half Sleeves Regular Fit Quick Dry Running Fitness Sports Tee-NYK033-Bright Blue
Nykd, a House of Nykaa brand, offers comfortable lingerie that blends fashion and function, ensuring a second-skin feel for everyday wear, with special discounts for new customers.
Amara Applique Co-ord Set - Red
WhySoBlue is a mother-daughter led brand offering customizable, ethically handcrafted clothing in India, focusing on zero waste production and using soft, breathable fabrics for the conscious modern woman.
Amara Applique Cotton Net Shirt- Red
WhySoBlue is a mother-daughter led brand offering customizable, ethically handcrafted clothing in India, focusing on zero waste production and using soft, breathable fabrics for the conscious modern woman.
Amara Skirt - Red
WhySoBlue is a mother-daughter led brand offering customizable, ethically handcrafted clothing in India, focusing on zero waste production and using soft, breathable fabrics for the conscious modern woman.
Lush Flora and Fauna in Machlipatnam Kalamkari by Varun Kumar Pitchuka
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 5 more Artworks launches
Dagger with Floral Inlay in Koftgiri by Shyamalata Gehloth
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 2 more Decorative Objects launches
Lapis Lazuli Minimal Pendant Necklace
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 2 more Necklaces launches
Yellow Green Crystal in Silver Necklace Set
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 2 more Necklace Sets launches
Ruby Zoisite Oval Silver Ring
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Freshwater Pearls And Coral Spectacles Chain
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Indulgeo Essentials BOW Charm Keychain
Indulgeo Essentials combines Ayurvedic wisdom with scientific innovation, offering luxurious organic skincare solutions for various concerns, emphasizing effective, toxin-free ingredients for radiant skin and hair.
It was always you mug in a Gift Box
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Check 5 more Mugs launches
Pink Motif Cushion Cover - Set of two
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Rust Border Block Printed Bedsheet
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Check 1 more Bed Sheets launches
Bright Skies - Hot Air Balloon Name Bunting/Garland (Blue)
This brand specializes in personalized baby nursery decor, offering premium quality wallpapers, cot mobiles, and wall art, all handcrafted locally in India for imaginative spaces and thoughtful gifts.
Check 1 more Wall Hangings launches
Alaya | Eau De Parfum
House of EM5 is a trusted Indian perfume brand offering long-lasting luxury body perfumes, pocket perfumes, and gift sets for men and women, with special discounts and free shipping options.
Check 2 more Perfumes launches
Airplane Silver Nazariya
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 29 more launches
Baby Elephant Silver Nazariya
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 10 more Bracelets launches
You're viewing product launches from Wednesday, 25 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.