New Product Launches by Indian D2C Brands on Tuesday, 24 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Tuesday, 24 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Evil Eye Flowers Silver Kada
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 10 more launches
Custom Cork QR Code Display Stand (Pack of 5)
Kavi - The Poetry-Art Project is an eco-friendly brand merging poetry and art, offering unique recycled products while promoting sustainability, circular economy, and social entrepreneurship since 2012.
Shower in Seconds
Antinorm offers multifunctional, high-performance beauty essentials that simplify routines for fast-moving Indian women, promising zero clutter, instant results, utility-focused formulas, and beauty that does more with less.
Check 2 more launches
Madras Monochrome Signature Laptop Sleeve - 14inch (Black)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 10 more Laptop Sleeves launches
Ikat GreRe Women's Work Bag Brown
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Rhea Kapoor Naisha Tote Bag - Nawabi Couture
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Modern Bow Heart Fusion Jewellery set
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 1 more Jewellery Sets launches
Vintage Blue Distressed Jeans
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Grey Structured Checked Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Anti-Fit Denim Jeans | Light Blue
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 11 more Jeans launches
Regular Fit Checkered Shirt | Grey
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 16 more Shirts launches
Slim Fit Contrast Collar T-Shirt | Pink
Wrogn, co-created by Virat Kohli, offers unique men's fashion, footwear, and accessories, promoting authenticity and individuality with special discounts of 5% and 10% on select purchases.
Check 3 more T-shirts launches
Playboy In Pursuit Oversized T-shirt
Bonkers Corner is a Mumbai-based D2C brand offering affordable unisex luxury fashion, blending pop culture with streetwear, emphasizing comfort, inclusivity, and high-quality, unique designs for self-expression.
Check 1 more launches
Maharani Lara Emerald Diamond Couture Choker & Abbey Emerald Drops Necklace Set ( 2 Necklace & 2 Earrings )
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 2 more Necklaces launches
Statement Mint Green Drop Kundan Polki Diamond Detail Choker Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 6 more Necklace Sets launches
Leher
TBFO by Yashica offers modern, comfortable, empowering fashion for women with viral coord sets, maxi and party dresses, uniting fashion and culture while prioritizing ease for working women across diverse backgrounds.
Check 1 more Co-ords launches
Silver CZ Necklace and Earring Set
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Carved Bead Necklace | 92.5 Sterling Silver
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Silver Plum Ganesh Yantra Frame
House of Aadyaa specializes in handcrafted 92.5 silver jewelry, offering a vast collection of lightweight, affordable pieces, including traditional and contemporary designs, with stores in Pune, Mumbai, and Bengaluru.
Check 1 more Decorative Objects launches
Mid Blue Shirt Denim Co-Ord
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Mid Blue Denim Kimono Sleeves Shirt
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Jasmeen Set
Vaidaan specializes in handcrafted embroidered jewellery, handbags, and footwear, celebrating traditional Indian craftsmanship with a modern twist, ensuring quality, durability, and timeless appeal for every occasion.
Mehira Olive Paisley Grace Unstitched Suit Set With Cotton Dupatta
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 3 more Cotton Unstitched Suit launches
Daily Tinted Fluid Sunscreen
WishCare offers innovative, science-forward skincare, haircare, and body care products. Their vegan, cruelty-free formulations are dermatologist-recommended, focusing on effective, no-nonsense self-care solutions for busy individuals.
Legacy Navy Cotton Cargo
Jimmy Luxury offers stylish cargo, shirts, and jeans for men at unbeatable prices in India, featuring free shipping, easy returns, and a commitment to quality and customer satisfaction.
Check 1 more Cargo Pants launches
My First Sports Bag! Plush Sports Bag Playset for Babies (6-24 months)
Skillmatics is an innovative global games company creating award-winning learning experiences for children, designed by experts, focusing on wholesome fun, safety, and sustainability for ages 0-99.
Peak Design Everyday Fabric Case iPhone 16
Cover It Up specializes in personalizing pop culture-inspired merchandise, including phone covers and AirPods cases, led by founder Ronak Sarda, transforming a Facebook page into a thriving ecommerce platform.
Check 3 more launches
Mabel | Black Cateye Sunglasses | Light Brown Lens - MG7755
Voyage Eyewear specializes in stylish, handmade sunglasses featuring diverse models like aviators and wayfarers. They offer excellent craftsmanship, personalized customer service, and secure payment options at modest prices.
Check 10 more Sunglasses launches
Woman with fish and admirer in Kalighat by Sonali Chitrakar
MeMeraki is India’s largest culture-tech platform for handmade Indian art, connecting 350+ master artisans with global audiences through curated artworks, workshops, culture-led experiences, and technology-driven preservation of 3000+ traditional artforms.
Check 21 more Artworks launches
Hanuman Chalisa Classic Bracelet
Etchcraft Emporium offers affordable luxury accessories, specializing in personalized items with minimal designs. Their skilled craftsmen ensure quality, with fast delivery options available across India.
Key to my Heart Bracelet
Starkle offers trendy, hallmarked gold jewellery, including rings, necklaces, and bracelets, crafted from solid gold and natural diamonds, ensuring authenticity and resale value for the modern consumer.
Check 3 more launches
Natural Multi Stone Leather Chord Necklace
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 1 more Necklaces launches
Madhu Chandrika Glass Silver Set
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
2 Pc Set - Sunshine Yellow Cotton Allover Embroidered Schffli Sleeveless Kurta with Pants
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Check 3 more Suits launches
All Rounder Refill 10% Niacinamide Face Serum (30ml)
SkinInspired offers high-end skincare products tailored for Indian skin, featuring science-backed formulations with ingredients like Niacinamide and Vitamin C, ensuring accessibility and effectiveness for all skin types.
Fuchsia Collar Neck Kurta Set
InWeave is a bold, inclusive fashion brand empowering women with 1200 premium styles, blending Indian traditions and modern sophistication, founded by Shveta Narula, renowned for elegance and quality.
Everyday Backpack
NU Republic is an innovative Indian wear tech brand specializing in expressive personal audio devices, smartwatches, and charging solutions, combining design, technology, and emotion for the next generation.
Check 3 more launches
Ink Blue Cotton Foil Suit Set
Dimple Design Studio offers ethnic women's wear, specializing in pure cotton suit sets with vibrant designs, handcrafted details, and unique pricing, ensuring comfort and affordability for modern women.
Check 1 more launches
Handmade Front Open Sweater- Green
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Check 3 more Sweaters launches
Handmade Pyjama - Sea Green
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
The Original Knit- Handmade Cap and Socks - Blue
The brand specializes in handmade baby woolens and accessories, offering crochet DIY kits, ethical practices, and a commitment to quality, empowering local craftswomen across India.
Check 1 more Cap Socks & Mittens launches
Saint Cressie Studded Sky Blue Leather Block Heels
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 6 more Heels launches
Saint Tesslyn Red Suede Eyelet Embellished Ballerinas
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Check 1 more Ballerinas launches
Saint Raelin Metallic Gold Leather Embellished Sandals
SaintG is a luxury shoe brand offering handcrafted leather footwear for men and women, designed in Milan, emphasizing quality, timeless elegance, and functional designs with vibrant colors and fine details.
Accessory Kit
EUME specializes in innovative, multi-purpose travel accessories, including a patented massager backpack, focusing on functionality, sustainability, and empowering creativity since its inception in 2017.
Designer Jaal Print Maheshwari Silk Suit Set (MSL575)
Shalvi, a private fashion label by Shivam Fabrics, offers unique hand block print suits and luxurious fabrics, blending contemporary and traditional styles for modern women seeking quality and fit.
Check 14 more Unstitched Suits launches
Sehera Hand Block Print Cotton Two Piece Set (CSS543)
Shalvi, a private fashion label by Shivam Fabrics, offers unique hand block print suits and luxurious fabrics, blending contemporary and traditional styles for modern women seeking quality and fit.
Car Silver Nazariya
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 4 more Bracelets launches
Lion Panda Super Man Kurta Silver Buttons Set
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 2 more Buttons launches
Yaadon Ka Pitara
3Sisters crafts premium, next-gen non-alcoholic recreational beverages, including beers, indie-sodas, dates cola, Aruba mocktails and mixers, and Jerk energy drinks, blending street-smart innovation with uncompromising quality and transparency.
Check 3 more launches
You're viewing product launches from Tuesday, 24 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.