New Product Launches by Indian D2C Brands on Thursday, 26 February 2026
A snapshot of product launches by Indian D2C brands on this day.
Here's a list of new product launches by Indian D2C brands on Thursday, 26 February 2026. This includes launches across categories like skincare, fashion, food, and wellness from brands introducing new products to the market.
Mustang Muscle Black Fury
Boult Audio, India's fastest growing wearable brand, specializes in innovative audio solutions including earbuds, smartwatches, and speakers, committed to quality and immersive customer experiences since 2017.
Pyrite Prosperity Tortoise (Kachhua) for Vaastu
Japam, founded in 2022, specializes in authentic spiritual accessories, including Rudraksha wearables, with lab-tested authenticity and a Siddhi service for energized products, ensuring customer trust and satisfaction.
Sohva - Teak Daybed, Stained
Alankaram, co-founded by Anupriya Sahu and Dhwanit Parmar, specializes in bespoke contemporary furniture, blending cultural insights with advanced techniques, and features a highly skilled production team.
Madras Monochrome Office Laptop Bag (Blue)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
FloMotif Raahi Trolley Bag (Medium)
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Check 3 more Suitcases launches
FloMotif Combo - Laptop Bag & Chain Wallet
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
FloMotif - Laptop Bag & Flap Sling Bag Combo
Zouk is a modern Indian lifestyle brand offering 100% vegan and handcrafted bags, wallets, and footwear. Celebrating Indian heritage, they provide stylish, functional products with ethical craftsmanship.
Hidden Harmony 2 Ct Shawdowless Oval Solitaire Ring
True Diamond is India’s finest designer rings atelier, specializing in Portuguese Cut, lab grown and natural diamond rings, titanium and unique cuts like Kash, Black Gold and Champagne Gold, with bold, innovative designs.
Check 3 more Rings launches
Radiant Crossing 9KT Gold Lab Grown Diamond Ring
PALMONAS is a demi-fine jewellery brand offering affordable luxury, waterproof and hypoallergenic pieces including bracelets, necklaces, rings, earrings and mangalsutras, empowering modern youth with stylish, stackable everyday designs.
Check 24 more Rings launches
Grey Arizon SweatPant
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Navy Embroidered Linen Shirt
Powerlook, founded in 2017, offers trendy men's fashion with a focus on quality, comfort, and affordability. They provide free shipping on prepaid orders and a dynamic online shopping experience.
Check 1 more Shirts launches
Whisky Smoke Vision combo
Beardo offers a comprehensive grooming range for men, featuring over 300 products including beard, hair, skin care, fragrances, and accessories, tailored for raw, real, unfiltered masculinity.
Check 2 more Fragrances launches
Off-Shoulder Straight Hem Solid Lace Trim Full Sleeve Top in Black
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 12 more Tops launches
High Neck Slim Fit Solid Short Sleeve Midi Dress in Black
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 8 more Dresses launches
Chic Sleeveless Waist coat and Structured Mini Two Piece Set in Purple
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 3 more Co-ords launches
Solid Color Stylish Casual Long Pants in Navy Blue
Littlebox India offers best-selling women's shoes and clothing, emphasizing timeless elegance, unbeatable quality, and easy returns, with a focus on sustainable fashion and next-day dispatch.
Check 1 more Trousers launches
Recode Refresh & Recharge Makeup Remover Spray 100 ML
Recode Studios, a team of seasoned cosmetic experts, offers affordable luxury beauty products, blending innovation with tradition, and empowering confidence through tailored solutions for every skin type.
Check 1 more launches
Sia Ruby Kundan Polki Detailing With Diamond Kada Bangles (Set of 2)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 8 more Bangles launches
Mehrsa Ruby Polki Moissanite Regal Necklace Set (Necklace & Earrings)
PRERTO is a luxury handcrafted jewelry brand from Mumbai, blending modern trends with cultural heritage, offering unique accessories that resonate with individual personalities, and endorsed by numerous celebrities.
Check 7 more Necklace Sets launches
X Lows PIANO BLACK
Comet is a homegrown lifestyle sneaker brand offering unisex sneakers with remarkable craftsmanship. They emphasize fearless living with a bold portfolio of 14+ colorways and exclusive drops.
Check 2 more Sneakers launches
Black Knit Sleeveless Bodysuit
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Coffee Brown Tie Up Collar Top
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 2 more Tops launches
White Cotton Button Down Shirt
Femmella is a contemporary womenswear brand offering stylish, comfortable, and timeless clothing at pocket-friendly prices, empowering women to embrace their individuality with size-inclusive options and free shipping.
Check 3 more Shirts launches
Beige Vintage Floral Fabric (WIDTH 42 INCHES)
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 1 more Cotton Unstitched Suit launches
Tropical Vibes Printed Short Kurti
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 4 more Kurtis launches
Iris Blue Floral Chanderi Straight Fit Suit Set (Plus Size)
Jaipuri Adaah offers a unique collection of handmade women's ethnic wear, featuring hand block printing and contemporary styles, ensuring high quality and global shipping for a diverse clientele.
Check 1 more (Plus Size) launches
Diabetic Care Juice
The Wellness Shop specializes in natural, vegan, and cruelty-free skin and hair care products, utilizing powerful botanicals and ancient beauty secrets for effective, clean beauty solutions.
Thunderbird Spruce Blue Check Full Shirt
Jimmy Luxury offers stylish cargo, shirts, and jeans for men at unbeatable prices in India, featuring free shipping, easy returns, and a commitment to quality and customer satisfaction.
Jungle Muslin Dry Sheet
A Toddler Thing, founded by Swathi Sri Ravi K and Ashwanth Suresh Babu, specializes in eco-friendly, machine washable baby clothing, revolutionizing conscious parenting since 2017 with sustainable, safe essentials.
Ready To Wear Relaxed Fit Formal Pants Bundle of 2 - Custom Bundle Test
The Pant Project specializes in custom-made pants tailored for comfort and style, using premium fabrics like power stretch, and offers free alterations and personalized monogramming.
Peak Design Everyday Clarino Case iPhone 16 Pro Max
Cover It Up specializes in personalizing pop culture-inspired merchandise, including phone covers and AirPods cases, led by founder Ronak Sarda, transforming a Facebook page into a thriving ecommerce platform.
Check 10 more launches
Unicorn And Rainbows Cotton T-Shirt & Shorts Set
Mama and Peaches is a family-owned online baby store, run by moms, offering curated premium products for newborns, including clothing, baby gear, and personalized shopping experiences.
Moti Phool Gold Plated Silver Nose Pin
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Check 4 more Nose Pins launches
Azurite Rectangle Silver Ring
Totapari offers a luxurious collection of handcrafted jewellery, blending modern designs with traditional Indian techniques, including 92.5 Hallmarked Sterling Silver and gold-plated pieces, catering to diverse tastes.
Sabr Mug
Weaving Homes specializes in handcrafted ceramic tableware and decor, offering unmatched quality and artistry. They provide 24-hour dispatch and free shipping on orders over 1000/- to over 50,000 satisfied customers.
Check 2 more Mugs launches
Shades of Grey Knitted Sequin Saree with Blouse Fabric
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Check 24 more Sarees launches
Blouse - Mulberry Wine Embroidered NET blouse
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Check 1 more Blouses launches
Belt - Silver Crystal
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Potli Bag - Maroon velvet with mirror lace handle
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Reversible Striking Purple Plum Chiffon Kurta With Snaps
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Black and Blue Sequin Fire Jacket
Swtantra aims to make Indian clothing globally wearable, offering quality sarees and apparel while supporting local weavers, with a focus on affordability and customer experience.
Insulated Steel Sipper Bottle (350ml) - Red Truck
Rosada is a D2C brand specializing in personalized gift items for babies and kids, creating high-quality products that embody joy, memories, and a unique connection for families.
Check 33 more launches
WAYFARER TRUCKER CAP
Nappa Dori is India's premier contemporary design brand, renowned for its handcrafted leather goods that fuse Indian heritage with modern aesthetics, emphasizing minimalism and meticulous craftsmanship.
Calora Vale Lab Diamond Bracelet
Fiona Diamonds is India's first brand offering natural diamonds, lab-grown diamonds, and moissanites, providing exquisite, customizable jewelry with a commitment to transparency, quality, and environmental sustainability.
Check 1 more launches
Website Auction
Fiona Diamonds is India's first brand offering natural diamonds, lab-grown diamonds, and moissanites, providing exquisite, customizable jewelry with a commitment to transparency, quality, and environmental sustainability.
Mono-grammed personalised Unisex Shirts
Tiber Taber specializes in premium ethnic wear for kids, offering playful, comfortable designs for various occasions, including unique collections for premature and newborns, with easy returns and cash-on-delivery options.
Bengal Mul Cotton Ready To Wear Pocket Saree
AseemShakti, India’s first ready-to-wear pocket saree brand and Shark Tank favourite, offers 15-second drape pre-stitched sarees handcrafted by women artisans in mul cotton, Paithani, Katan silk, organza, Kota Doria and office/festive collections.
Car Crown Evil Eye Silver Lapel Pin
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Flower Bow Butterfly Silver Lapel Pin
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 28 more launches
Personalized Name Crown Flower Silver Pendant With Chain
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 1 more Pendants launches
Mickey Diamond Cartier Silver Kada
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Check 3 more Bracelets launches
Superman Silver Ring
BabyWorks is India’s trusted baby and kids’ jewelry brand, offering customisable heirloom pieces in hallmarked 14, 18, 22 carat gold and 925 silver, with designs tailored by age, occasion and 3D customisation.
Genz Sips
3Sisters crafts premium, next-gen non-alcoholic recreational beverages, including beers, indie-sodas, dates cola, Aruba mocktails and mixers, and Jerk energy drinks, blending street-smart innovation with uncompromising quality and transparency.
You're viewing product launches from Thursday, 26 February 2026. Each day, we surface fresh products from India's growing D2C scene.
Most brands here are building something unique, beyond the algorithms of big marketplaces. By discovering them early, you're supporting independent creators and finding products that haven't hit the mainstream yet.
Keep exploring, and discover what's new before everyone else.